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Tuesday, December 9. 2008

Video and text for testing The Go Daddy Girl.  Whose idea was she.  See our four new commercials here. Warning: 2 are controversial.  We interview the world's most famous hacker. Radio Go Daddy's 8th  Watch Video Blog   

Two of the commercials were filmed using The Go Daddy Girl. These will appear on male-oriented networks. The other two will appear on all the other networks. The new ads are called:

1. Candice and Bob (feature yours truly and The Go Daddy Girl).
2. Caterer.
3. Crazy DJ.
4. Rodeo (features The Go Daddy Girl and PBR star Spud Whitman).

Go Daddy Productions is born!
As you might already know, we parted with The AdStore in March (our contract ran out, we didnt fire them) and have since formed our own advertising/production division. We call our new division, Go Daddy Productions.

Why Go Daddy parted with The AdStore.Theres been quite a bit of dialogue about why we would part ways with The AdStore. In the ensuing coverage, individuals from The AdStore have been quoted as saying We were hurt by their decision and, we felt we helped put Go Daddy on the map.

How our Super Bowl commercial came to be.
I personally understand them feeling hurt. They no longer enjoy the monthly revenue from our account. The comment that they helped put us on the map also has some validity. However, its important to note that the key word in that statement is helped. What happened with the Super Bowl ad, that they helped create, and then produced, was the result of:



My decision to advertise on the Super Bowl to begin with. We signed with The AdStore before we even discussed the possibility of doing this. In fact, I was the subject of frequent and heavy criticism when I first made the decision to buy a spot on the Super Bowl. This was very similar to the criticism I received because of my decision to part with The AdStore.
The decision to use an attractive, well endowed woman, with the Go Daddy logo placed acrossed her tee shirt was mine entirely. In fact, The AdStore initially resisted the decision and we almost left the agency because of it.






                      
 

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1. Get and stay out of your comfort zone.
2. Never give up.
3. When you are ready to quit, you're closer than you think.
4. Accept the worst possible outcome.
5. Focus on what you want to have happen.
6. Take things a day at a time.
7. Always be moving forward.
8. Be quick to decide.
9. Measure everything of significance.
10. Anything that is not managed will deteriorate.
11. Pay attention to your competitors, but pay more attention to what you're doing.
12. Never let anybody push you around.
13. Never expect life to be fair.
14. Solve your own problems.
15. Don't take yourself too seriously.
16. There's always a reason to smile.
Another great video, keep them coming —Derek Cullen on Jan 11 2009
That was great! You are so funny. I love doing business with Go Daddy. The customer service rocks! —Deborah on Jan 10 2009
Bob, I always get a kick out of your videos. They are definitely a refreshing take on the web! —Ryan on Jan 9 2009
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